About this

I started this blog to talk about writing and digital media. It has slowly evolved into a blog about programmatic. Given the scarcity of programmatic talent in the market and the absence of freely available resources that team programmatic, I’m going to post technical and in-depth articles about programmatic campaign management and data driven marketing strategies that I hope will help spread knowledge and demystify things. If you have a specific topic that you’d like me to cover, feel free to drop a comment.

My views are my own and do no reflect those of my employer.