Tag Archives: data management

How to use a DMP – technically speaking

DMP this, DMP that
DMP trend
Searches on Google for DMP, source Google trends.

There’s a lot of talk in the market on how a DMP and data driven approach can help marketers better reach their users and how a DMP can provide a better online experience. This talk is normally quite high level though, sticking to the idealistic gains one would hope to achieve by using this tech, so I think it would be interesting to talk in more technical details about how a DMP can improve your business as an advertiser, agency or publisher. In other words, talk about how it actually works rather than just spouting corporate speak about ‘data is good and life is data is life and data and the technology and data…’ Data. What a funny sounding word, data is. Continue reading How to use a DMP – technically speaking